Education:
Moscow School of Contemporary Art, Contemporary Art' 21
Faculty of Journalism, Moscow State University' 17
Languages:
English (Advanced), German (Elementary)Experience:
Medialeaks' 16 (correspondent, author)
Blueberry agency'17 (influencer marketing manager)Monkey Everywhere Agency'18 (Head of Influencer marketing)
Pichesky Agency since 2018
Skills: creative development of special projects, team management, teamwork, SMM, influence marketing management, development of ideas for advertising campaigns with the involvement of opinion leaders, ability to work in a team and brief the technical department (designers, videographers, copywriters, etc.), creative development of advertising integrations, communication, media management, creative skills, creating presentations, media planning, search for bloggers and opinion leaders, analytics of advertising campaigns with the participation of bloggers
For the creative presentation of the premium line of Electrolux Perfect Care x Tigran Avetisyan washing machines, I invited many guests, including well-known bloggers, celebrities and the media. Our event was attended by such stars as: singer Sati Casanova, participant of the show "The Bachelor" Daria Klyukina, actress Natalya Bardo, model Elena Kuletskaya, Alina Alekseeva (TV series "Olga"), Alexandra Revenko ("Movement Up") and many others.
Media outlets such as Peopletalk.ru, L`officiel, Harper`s Bazaar, OK, Cosmo.ru, Glamournews.ru, etc. wrote about the event.
Quiz: What kind of entrepreneur are you?
For this special project on Meduza, I developed a general test concept that successfully talked about the benefits of the new Raiffeisenbank product (Metro Cash and Carry card).
I also selected all the heroes of the videos (among businessmen in the HoreCa segment), which can be seen on the video after receiving the test results.
Engaged a film crew from my own working contacts to cooperate, and also picked up the most successful premises that met the technical tasks.
My area of responsibility was full project management. I was integrated into the work at all stages: from the creation and sale of an idea to the implementation of the project.
Other data
In total, about 1,000 clicks were made on advertising links wired in the test, more than 500 people shared the test on the wall in their social networks, and the average time on the test page was 04:10
For this project, together with my team, I selected 10 heroines who took part in the commercial.
The task of the client was this: to select heroines from different fields, including industries such as dance, television, blogging, etc.
In addition, each of the heroines must have her own unique story and the problem associated with the awareness of her natural beauty. In addition to the selection of heroines for the video, I was engaged in project management, supervised the project heroes on the AMEDIA film set, and coordinated the document flow process.
Advertising campaign dedicated to the promotion of the bank's product - Travel Card.
Raiffeisenbank.Travel card
Image 1: Oleg Kriket (roofer, travel blogger)
Image 2: Pavel Shvay (photographer, travel blogger)
Save and links cliques
Publications were saved by more than 400 people, and the total number of clicks on the advertising link that bloggers placed in the profile header was more than 500
ADVERTISING CAMPAIGN DEDICATED TO THE PROMOTION OF GARNIER AMBRE SOLAIRE SUN PROTECTION CREAM.
In addition to these four publications, as part of the advertising campaign, both on a commercial and barter basis, more than 15 publications were posted by bloggers, including video integrations on Youtube
.In the video, the blogger talks about how he prepares for the summer, what products he uses in the summer season, and also makes a review of sun protection products from the Garnier Ambre Solaire line in the integration format.
Summer must-haves ☼ SPF, running, detox, accessories [OSIA]
An advertising campaign dedicated to the promotion of Canpol brand products.
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ADVERTISING CAMPAIGN DEDICATED TO THE PROMOTION OF CHICCO brand products.
ADVERTISING CAMPAIGN DEDICATED TO THE PROMOTION of the means for the oral cavity.
MORNING Fitness blogger! Favorite BREAKFAST and WORKOUT
Moscow
Phone: +7 916 259 66 71
Email: semenovamain@gmail.com
Telegram: @Semenovashow
